311610 (v.1) Advertising Master Class 391
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Anti Requisite(s): |
12633 (v.4)
Advertising (Campaign Development) 391
or any previous version
|
| Prerequisite(s): |
12634 (v.3)
Advertising (Strategic) 310
or any previous version
|
| Syllabus (HB): | Topics to be covered include: campaign development, marketing communications, positioning and targeting, advertising management, creative advertising strategy, campaign pitches, measuring effectiveness, use of traditional and non traditional media, industry application. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080507 Advertising |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
