12633 (v.4) Advertising (Campaign Development) 391
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
12634 (v.3)
Advertising (Strategic) 310
or any previous version
|
| Syllabus: | This is a campaign unit that guides students through the processes involved in developing and implementing an integrated marketing communication campaign. Specifically, students apply previously taught concepts in their Advertising Major to develop a synergistic communication plan for an industry based client. Students develop an adverting plan and have the opportunity to pitch/sell their ideas to the client and as part of this hands-on process, students justify their communication and media recommendations. Throughout the unit, students are also exposed to industry guest speakers and are provided with career mentoring to further develop their career focus and industry understanding prior to graduation. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080507 Advertising |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Summer Semester | Y | ||||
| 2012 | UHK SPACE Admiralty Ctr | Semester 1 | Y | ||||
| 2012 | UHK SPACE CIDP | Semester 2 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
