12596 (v.5) Public Relations (International) 340
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
10854 (v.6)
Public Relations (Techniques) 220
or any previous version
|
| Syllabus: | An introduction to the skills and concepts needed to practise public relations successfully in today's global business environment. The unit builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communications in world economies and those of specific regions, such as the Asia-Pacific region. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
