10854 (v.6) Public Relations (Techniques) 220
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1 Hours Weekly |
| Laboratory: | 1 x 2 Hours Weekly |
| Prerequisite(s): |
10855 (v.7)
Public Relations (Principles) 201
or any previous version
|
| Syllabus: | Introduces students to common techniques used by PR professionals and their application. Particular emphasis on developing strong, effective writing skills. Covers media relations techniques such as media releases, fact sheets, backgrounders. Also includes speech writing, an introduction to desk top publishing planning and development (newsletters and brochures), web page content and social media techniques. The unit aims to equip students with knowledge about each technique and provides opportunities todemonstrate their ability to apply the techniques via weekly classroom tutorial briefs and assignments. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
