312102 v.1 Marketing Major

Introduction

Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers, and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.

Combinations available with this Major

The combinations being supported are: Bachelor of Commerce Electives Stream; Bachelor of Commerce Electives Stream; Marketing & Economics; Marketing & Entrepreneurship; Marketing & Finance; Marketing & Logistics and Supply Chain Management; Marketing & Management; Marketing & Advertising; Marketing & Business Law; Marketing & Public Relations; Marketing & Property; Marketing & Sport Management; Marketing & Tourism and Event Management.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
9764	v.8	Consumer Behaviour 201	3.0	25.0
				25.0
Year 2 Semester 1
12613	v.2	International Marketing 250	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				50.0
Year 2 Semester 2
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
3822	v.8	Sales Management 230	3.0	25.0
				50.0
Year 3 Semester 1
3900	v.5	Strategic Marketing 310	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
				50.0
Year 3 Semester 2
12593	v.5	Marketing - Professional Practice 300	3.0	25.0
				25.0

Students may choose to undertake a minor in place of Elective units.