12593 (v.5) Marketing - Professional Practice 300

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 1.5 Hours Weekly
Tutorial:	1 x 1.5 Hours Weekly
Prerequisite(s):	9807 (v.6) Marketing Research 200 or any previous version
Syllabus:	The unit deals with the strategic role of marketing within not for profit organisations. The syllabus overs: acquiring and using marketing information,ethics and professionalism,presentation skills in not for profit consultancy,developing and launching new offerings,working with the private sector,attracting human resources,generating funds,campaign development,value propositions,managing communication strategies and marketing evaluation
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2010	Bentley Campus	Study Period 2	Y
2010	Bentley Campus	Semester 1	Y
2010	Bentley Campus	Semester 2	Y
2010	Sydney Campus	Semester 1S	Y
2010	INTI Intern'l College Penang	Semester 2	Y
2010	Miri Sarawak Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External