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4807 (v.4) Export Marketing 400
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 1.5 Hours Weekly Seminar: 1 x 1.5 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Other Requisite(s): Admission: into Commerce Honours Program
International trade concepts, business customs and practices, cultural dynamics. Political and legal considerations. Researching world markets, organisational and consumer markets. Export promotion. Pricing in export markets. Export distribution. Counter trade, export financing.
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