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12968 (v.2) Sports Marketing 241
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 1.5 Hours Weekly Tutorial: 1 x 1.5 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Examines the various elements of marketing communication. The communication process. Consumer behaviour. Target marketing. Advertising. Support media and new initiatives in marketing communications with particular emphasis on sports marketing.
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