Online Courses Handbook 2003

12532 (v.4) Public Relations (Critical Issues) 560

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12477 (v.3) Public Relations (Principles) 500 or any previous version
An in-depth understanding of one or more critical issues relevant to public relations and to apply this understanding in the context of contemporary public relations practice. Potential topics include crisis management, fundraising and development, new communication technologies and international public relations.