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12530 (v.3) Public Relations (Advanced Techniques) 540


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):12477 (v.3) Public Relations (Principles) 500 or any previous version
This unit equips students with the advanced writing skills necessary for upper-level public relations practitioners. It covers new communications technologies and other public relations techniques used to enhance communication in an organisational context.

 

 
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