Online Courses Handbook 2003

305422 v.1 Graduate Certificate in Marketing

Introduction
This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites
A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.

Duration and Availability
This fee paying course is one semester full-time or equivalent part-time study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

5283 v.7 Strategic Marketing 563 3.0 25.0

5518 v.7 Marketing Research 562 3.0 25.0

5761 v.6 Consumer Behaviour 561 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits

5519 v.8 Internet Marketing 567 3.0 25.0

5764 v.6 Export Marketing 566 3.0 25.0

12205 v.2 Business Research Project (Marketing) 592 3.0 25.0

12471 v.2 Marketing of Services 570 3.0 25.0

12473 v.2 Tourism Marketing 570 3.0 25.0

12477 v.3 Public Relations (Principles) 500 3.0 25.0