300351 v.2 Marketing and Innovation Stream (MLM)
Introduction
Students specialise in Marketing and Innovation.
| Course Structure | Hrs/Wk | Credit | 
|  |  |  | 
|  |  |  | SELECT 4 OPTIONS |  | 100.0 | 
|  | 100.0 | 
|  | 
 
| Optional Units (No Year Level Specified) | Hrs/Wk | Credits | 
| 5282 | v.6 |  | Marketing Management 555 | 3.0 | 25.0 | 
| 5518 | v.7 |  | Marketing Research 562 | 3.0 | 25.0 | 
| 5721 | v.8 |  | Business Research Project 595 | 3.0 | 25.0 | 
| 5761 | v.6 |  | Consumer Behaviour 561 | 3.0 | 25.0 | 
| 6439 | v.5 |  | Competitive Marketing Strategies 660 | 3.0 | 25.0 | 
| 10983 | v.3 |  | Innovation and Product Development 650 | 3.0 | 25.0 | 
| 11218 | v.4 |  | Communication in Organisations 560 | 3.0 | 25.0 | 
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