Online Courses Handbook 2003

5282 (v.6) Marketing Management 555

Area:	Graduate School of Business
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
This unit provides a practical understanding of the role of marketing in the organisation (private or public, local or global). With an up to date examination of current pactice and future trends (eg the impact of e-commerce and globalisation) this unitis both exciting and practical. Topics include: marketing analysis, segmentation and positioning, services marketing, pricing and financial analysis in marketing, communications (including database marketing), distribution and the role of people and processes in creating customer value. Actual development of a marketing plan is an integral part of the unit.