Online Courses Handbook 2003

300350 v.4 Advertising Design Stream (Mass Communication)

Introduction
Advertising Design is offered by the School of Design. It develops an understanding of the principles and practice of advertising design for print. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with understanding of the creative processes of advertising and the skills to complete an advertising design project. Advertising Design may usefully be combined with the Journalism, Film and Television or Internet Policy and Culture streams.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

12682 v.2 Graphic Communications 111 4.0 25.0

25.0

Year 1 Semester 2

12889 v.2 Graphic Communications 112 4.0 25.0

25.0

Year 2 Semester 1

306971 v.1 Creative Advertising Design Theory 291 3.0 25.0

25.0

Year 2 Semester 2

306972 v.1 Creative Advertising Design Process 292 3.0 25.0

25.0

Year 3 Semester 1

306975 v.1 Creative Advertising Design Practice 391 3.0 25.0

25.0

Year 3 Semester 2

306976 v.1 Creative Advertising Design Practice 392 3.0 25.0

25.0