Online Courses Handbook 2003

267718 v.4 Social Sciences Special Purpose Program Public Relations Major

Introduction
This major in Public Relations combines with an associated stream in either Politics or Sociology. Professional accreditation for this major and associated stream has been approved by the National Council of the Public Relations Institute of Australia.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

10850 v.4 Marketing 100 3.0 25.0

25.0

Year 1 Semester 2

10808 v.2 Business Communication 101 3.0 25.0

10855 v.5 Public Relations (Principles) 102 3.0 25.0

50.0

Year 2 Semester 1

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

12597 v.3 Public Relations (Financial) 260 3.0 25.0

50.0

Year 2 Semester 2

10845 v.2 Law (Public Relations) 211 3.0 25.0

10851 v.4 Public Relations (Media) 250 3.0 25.0

50.0

Year 3 Semester 1

12596 v.3 Public Relations (International) 350 3.0 25.0

3992 v.6 Public Relations (Cases) 300 3.0 25.0

50.0

Year 3 Semester 2

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

SELECT 1 ELECTIVE 25.0

SELECT 1 OPTION 25.0

75.0

NB Optional units are to be selected from list in Undergraduate Humanities Special Purpose Program Stream (for Public Relations Major).