Online Courses Handbook 2003

234816 v.2 Public Relations and Management Double Major

Introduction
This double major is designed to provide students with an overall understanding of both managerial competencies and public relations to meet demand for these particular disciplines within the workplace.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10808 v.2 Business Communication 101 3.0 25.0

10855 v.5 Public Relations (Principles) 102 3.0 25.0

50.0

Year 2 Semester 1

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

12597 v.3 Public Relations (Financial) 260 3.0 25.0

2644 v.8 Administrative Management 200 3.0 25.0

8800 v.5 Employee Relations 200 3.0 25.0

100.0

Year 2 Semester 2

10851 v.4 Public Relations (Media) 250 3.0 25.0

10852 v.3 Organisational Behaviour 200 3.0 25.0

10993 v.2 Business Statistics 101 4.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 1

10835 v.2 International Management 375 3.0 25.0

12596 v.3 Public Relations (International) 350 3.0 25.0

12953 v.2 Entrepreneurship 300 3.0 25.0

3992 v.6 Public Relations (Cases) 300 3.0 25.0

100.0

Year 3 Semester 2

3522 v.6 Strategic Management 313 3.0 25.0

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

9986 v.2 Asian Management Seminar 301 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

2806 v.4 # Finance (Introductory) 201 3.0 25.0

9764 v.7 ## Consumer Behaviour 102 3.0 25.0

10845 v.2 ## Law (Public Relations) 211 3.0 25.0

11016 v.3 ## Marketing Communications 211 3.0 25.0

11018 v.3 # Organisational Strategy and Change 300 3.0 25.0

11712 v.2 # Small Business 200 3.0 25.0

12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0

303899 v.2 # Ethics in Business 300 3.0 25.0

# Marketing Units.

## Public Relations Units.

** Students are required to undertake one optional Management unit and one optional Public Relations unit.