Online Courses Handbook 2003

146904 v.2 Master of Strategic Marketing

Introduction
This course is designed to advance knowledge in marketing and for those wanting to increase strategic decision making skills. It develops existing skills improving the ability to manage the risk and uncertainty associated with all marketing decisions.

Course Entry Requirements/Prerequisites
A bachelors degree in a business or commerce field plus one year of relevant work experience. Applicants without work experience are required to undertake an additional work experience unit. Applicants with a bachelors degree in a field other than business or commerce may be required to undertake additional foundation units.

Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is of three semesters full-time or equivalent part-time study.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Majors, Streams or Other Core Components

10968 v.5 Strategic Business Planning 650 3.0 25.0

10983 v.3 Innovation and Product Development 650 3.0 25.0

12200 v.2 Business Dissertation (Marketing) 693 6.0 50.0

12476 v.2 Advanced Marketing Strategy 565 3.0 25.0

13316 v.2 Law (Marketing) 545 3.0 25.0

5283 v.7 Strategic Marketing 563 3.0 25.0

5518 v.7 Marketing Research 562 3.0 25.0

5519 v.8 Internet Marketing 567 3.0 25.0

5761 v.6 Consumer Behaviour 561 3.0 25.0

5766 v.6 Advanced Marketing 650 3.0 25.0

275.0