Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| |
SELECT 1 ELECTIVE |
|
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 11001 |
v.3 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 2845 |
v.4 |
|
Law (Marketing) 245 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
SELECT 1 ELECTIVE |
|
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 1 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 1 ELECTIVE |
|
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 12034 |
v.5 |
# |
Business Project 301 |
3.0 |
25.0 |
| |
SELECT 1 ELECTIVE |
|
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 12632 |
v.3 |
|
Advertising 211 |
3.0 |
25.0 |
| 12633 |
v.3 |
|
Advertising 391 |
3.0 |
25.0 |
| 12968 |
v.2 |
|
Sports Marketing 241 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 12989 |
v.3 |
|
Media Planning 250 |
3.0 |
25.0 |
| 12990 |
v.3 |
|
International Advertising 300 |
3.0 |
25.0 |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| |
| # |
In 2005 only this unit may be substituted with an optional unit. |
| NB |
Students may choose to undertake a minor in place of Elective units. |
| |
