| Area: |
School of Marketing |
| Credits: |
25.0 |
| Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Tutorial: |
1 x 1.5 Hours Weekly |
| Seminar: |
1 x 1.5 Hours Weekly |
| Prerequisite(s): |
9764 (v.7) Consumer Behaviour 102 or any previous version
AND
9807 (v.6) Marketing Research 200 or any previous version
|
| |
| Syllabus: |
Aimed at developing strategic decision-making skills with particular reference to marketing. The course presents the conceptual idea of integration of marketing planning into the strategic planning process. The focus of this course is on strategic marketing planning. Issues in this area will be explored in depth and at a relatively advanced level. The student is expected to fully understand the conceptual and theoretical basis of strategy and demonstrate competence in actually utilising that understanding in the applied context. For marketing concentrators who wish to deepen their understanding of a general course, as contrasted with the more specialised focus of advertising, sales management and non-concentrators who are looking for a broad strategy course in marketing with a planning orientation. For these students, the main focus may be seen as one of relating marketing to business strategy. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Not Categorised
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Year |
Location |
Period |
Internal |
Partially Online Internal |
Area External |
Central External |
Fully Online |
| 2005 |
Bentley Campus |
Semester 1 |
Y |
|
|
|
|
| 2005 |
Bentley Campus |
Semester 2 |
Y |
|
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|
|
| 2005 |
Joondalup Campus |
Semester 1 |
Y |
|
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|
|
| 2005 |
Joondalup Campus |
Semester 2 |
Y |
|
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|
|
| 2005 |
HK Mgmt Assoc |
Trimester 1A |
Y |
|
|
|
|
| 2005 |
HK Mgmt Assoc |
Trimester 2A |
Y |
|
|
|
|
| 2005 |
Metro College Malaysia |
Semester 1 |
Y |
|
|
|
|
| 2005 |
Metro College Malaysia |
Semester 2 |
Y |
|
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|
|
| 2005 |
Miri Sarawak Campus |
Semester 1 |
Y |
|
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|
|
| 2005 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
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|
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| 2005 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
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|
|
| 2005 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
|
|
|
| 2005 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
|
|
|
|
| 2005 |
UHK SPACE Admiralty Ctr |
Trimester 3A |
Y |
|
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Area
External |
refers to external course/units run by the School or Department or offered by research. |
Central
External | refers to external and online course/units run through the Curtin Bentley-based Distance Education Area |
Partially
Online
Internal | refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
Fully
Online | refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
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