This double major prepares for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This major has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| 11013 |
v.2 |
|
Accounting (Managerial) 101 |
3.0 |
25.0 |
| |
OR |
|
| 11001 |
v.3 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 11010 |
v.2 |
|
Law (Contract) 101 |
3.0 |
25.0 |
| 11712 |
v.2 |
|
Small Business 200 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 10835 |
v.2 |
|
International Management 375 |
3.0 |
25.0 |
| 12953 |
v.2 |
|
Entrepreneurship 300 |
3.0 |
25.0 |
| 4436 |
v.4 |
|
Human Resource Management (Introduction) 200 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 1 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 11713 |
v.5 |
|
Small Business 300 |
3.0 |
25.0 |
| 12034 |
v.5 |
## |
Business Project 301 |
3.0 |
25.0 |
| 304421 |
v.6 |
|
Management of Technological Innovation 302 |
3.0 |
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
* |
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 2644 |
v.8 |
# |
Administrative Management 200 |
3.0 |
25.0 |
| 3820 |
v.6 |
* |
Marketing to Organisations 322 |
3.0 |
25.0 |
| 4375 |
v.4 |
* |
Marketing of Services 311 |
3.0 |
25.0 |
| 6798 |
v.4 |
# |
Taxation 301 |
3.0 |
25.0 |
| 6981 |
v.3 |
* |
Professional Selling 300 |
3.0 |
25.0 |
| 10852 |
v.3 |
# |
Organisational Behaviour 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
* |
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
* |
Marketing Communications 211 |
3.0 |
25.0 |
| 11040 |
v.3 |
# |
Bank Lending 306 |
3.0 |
25.0 |
| 11996 |
v.2 |
# |
Law (Management) 252 |
3.0 |
25.0 |
| 12598 |
v.3 |
# |
Tourism Management (Principles and Practices) 102 |
3.0 |
25.0 |
| 303899 |
v.2 |
# |
Ethics in Business 300 |
3.0 |
25.0 |
| 305457 |
v.1 |
# |
Design (User Interface and Web Design) 150 |
3.0 |
25.0 |
| 10278 |
v.3 |
# |
Professional Practice 391 |
3.0 |
50.0 |
| 10841 |
v.2 |
# |
Law (Business Organisations) 222 |
3.0 |
25.0 |
| |
| # |
Optional management Units. |
| ## |
In 2005 only this unit may be substituted with an optional unit. |
| * |
Optional marketing Units. |
| NB |
Students must select two management and two marketing optional units. |
| |
