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13170 (v.2) Health Promotion, Media and Advocacy 680
Area: | School of Public Health |
Contact Hours: | 4.0 |
Credits: | 25.0 |
Lecture: | 1 x 4 Hours Weekly |
Equivalent(s): | 300706 (v.2) X1404 Health Promotion and the Media or any previous version
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| Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | | | Y | | 2004 | Bentley Campus | Semester 2 | Y | | Y |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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