13170 (v.2) Health Promotion, Media and Advocacy 680
| Area: | School of Public Health |
| Contact Hours: | 4.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 4 Hours Weekly |
| Equivalent(s): | 300706 (v.2) X1404 Health Promotion and the Media or any previous version
|
| Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | | | Y | | 2003 | Bentley Campus | Semester 2 | Y | | Y | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
