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12474 (v.2) International Marketing 571
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Concepts of the international marketing process and the international environments within which companies operate and compete. Geopolitics and global interdependence. The international market place. Multi-national, global and transnational corporations. State owned enterprises. World Trade Organization. International law and technology protection. Regional trade. Regional integration. |
Availability
Year | Location | Period | Internal | Area External | Central External | 2004 | Bentley Campus | Semester 1 | Y | | | 2004 | Bentley Campus | Semester 2 | Y | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 1A | Y | | | 2004 | Univ Econ Ho Chi Minh Vietnam | Trimester 2A | Y | | |
Area External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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