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10849 (v.3) Marketing Theory 400
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Commerce Honours Prgram
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| Honours unit providing the skills to - understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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