10849 (v.3) Marketing Theory 400
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Commerce Honours Prgram
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| Honours unit providing the skills to - understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
