10983 (v.3) Innovation and Product Development 650
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 5766 (v.6) Advanced Marketing 650 or any previous version
|
| Product innovation strategy - introduction to product innovation, strategy and managerial perspectives on proactive innovation. New product opportunity identification - market targeting, idea identification and screening. Designing and testing new products - product design and positioning, design for quality, sales potential and testing. Implementing innovation - organisational design options and customising the new product development process. |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
