5766 (v.6) Advanced Marketing 650

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Covers in depth a range of advanced marketing issues including analytical techniques for identification of consumer needs, perceptual mapping, strategic product positioning, market simulation analysis and forecasting techniques and implementation of analytical marketing decision making.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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