This double major is designed to provide students with an overall understanding of managerial competencies and the functional area of marketing.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
|
|
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
|
|
| 10852 |
v.3 |
|
Organisational Behaviour 200 |
3.0 |
25.0 |
| 2644 |
v.8 |
|
Administrative Management 200 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
|
|
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 2 Semester 2 |
|
|
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 2806 |
v.4 |
|
Finance (Introductory) 201 |
3.0 |
25.0 |
| 4436 |
v.4 |
|
Human Resource Management (Introduction) 200 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 1 |
|
|
| 12953 |
v.2 |
|
Entrepreneurship 300 |
3.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
|
|
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 2 |
|
|
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 10835 |
v.2 |
|
International Management 375 |
3.0 |
25.0 |
| |
|
|
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 4375 |
v.4 |
^ |
Marketing of Services 311 |
3.0 |
25.0 |
| 1866 |
v.6 |
^ |
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 3820 |
v.6 |
^ |
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
^ |
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.6 |
^ |
Sales Management 330 |
3.0 |
25.0 |
| 10806 |
v.2 |
^ |
Analytical Marketing 201 |
3.0 |
25.0 |
| 11018 |
v.3 |
# |
Organisational Strategy and Change 300 |
3.0 |
25.0 |
| 11712 |
v.2 |
# |
Small Business 200 |
3.0 |
25.0 |
| 12598 |
v.3 |
# |
Tourism Management (Principles and Practices) 102 |
3.0 |
25.0 |
| 12603 |
v.2 |
^ |
Tourism Marketing 300 |
3.0 |
25.0 |
| 303899 |
v.2 |
# |
Ethics in Business 300 |
3.0 |
25.0 |
| 304440 |
v.2 |
# |
Environmental Issues in Business 201 |
3.0 |
25.0 |
| |
|
|
|
|
|
| # |
Students are required to select two management options. |
| ^ |
Students are required to select three marketing options. |
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