Courses Handbook 2006 - [Archived]

234921 v.3 Entrepreneurship and Marketing Double Major

Introduction

This double major prepares for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This double major has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2
10808 v.2   Business Communication 101 3.0 25.0
11013 v.2   Accounting (Managerial) 101 3.0 25.0
  50.0

Year 2 Semester 1
10852 v.3   Organisational Behaviour 200 3.0 25.0
11010 v.2   Law (Contract) 101 3.0 25.0
11712 v.2   Small Business 200 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0

Year 2 Semester 2
11713 v.5   Small Business 300 3.0 25.0
12598 v.3   Tourism Management (Principles and Practices) 102 3.0 25.0
4436 v.4   Human Resource Management (Introduction) 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 3 Semester 1
304421 v.6   Management of Technological Innovation 302 3.0 25.0
3522 v.7   Strategic Management 313 4.0 25.0
3821 v.6   Export Marketing 300 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
  100.0

Year 3 Semester 2
10835 v.2   International Management 375 3.0 25.0
12034 v.5   Business Capstone 301 3.0 25.0
12953 v.2   Entrepreneurship 300 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  OR  
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
  100.0
 
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