3900 (v.5) Strategic Marketing 310

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

9764 (v.7) Consumer Behaviour 102 or any previous version
AND
9807 (v.6) Marketing Research 200 or any previous version

Syllabus:

Aimed at developing strategic decision making skills with particular reference to marketing. The course presents the conceptual idea of integration of marketing planning into the strategic planning process. The focus of this course is on strategic marketing planning. Issues in this area will be explored in depth and at a relatively advanced level. The student is expected to fully understand the conceptual and theoretical basis of strategy and demonstrate competence in utilising that understanding in the applied context. For marketing concentrators who wish to deepen their understanding of a general course, as contrasted with the more specialised focus of advertising and sales management and non-concentrators who are looking for a broad strategy course in marketing with a planning orientation. For these students, the main focus may be seen as one of relating marketing to business strategy.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2006	Bentley Campus	Semester 1	Y
2006	Bentley Campus	Semester 2	Y
2006	Joondalup Campus	Semester 1	Y
2006	Joondalup Campus	Semester 2	Y
2006	HK Mgmt Assoc	Trimester 1A	Y
2006	HK Mgmt Assoc	Trimester 2A	Y
2006	Metro College Malaysia	Semester 1	Y
2006	Metro College Malaysia	Semester 2	Y
2006	Miri Sarawak Campus	Semester 1	Y
2006	Miri Sarawak Campus	Semester 2	Y
2006	Mktg Inst of S'pore	Trimester 1A	Y
2006	Mktg Inst of S'pore	Trimester 2A	Y
2006	UHK SPACE Admiralty Ctr	Trimester 3A	Y
2006	UHK SPACE CIDP	Semester 1A	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External