234813 v.3 Tourism Management and Public Relations Double Major
Introduction
This double major is designed to provide an overall understanding of the principles and processes of tourism management while placing emphasis on the development and application of public relations to meet increasing workplace demand within the expanding tourism industry.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 12598 | v.3 | Tourism Management (Principles and Practices) 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
| 11010 | v.2 | Law (Contract) 101 | 3.0 | 25.0 | |
| 12599 | v.3 | Tourism Management (Impacts and Influences) 200 | 3.0 | 25.0 | |
| 12600 | v.3 | Tourism Economics 202 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 2644 | v.8 | Administrative Management 200 | 3.0 | 25.0 | |
| 4436 | v.4 | Human Resource Management (Introduction) 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 12602 | v.4 | Tourism Management (Strategic Directions) 310 | 3.0 | 25.0 | |
| 3891 | v.5 | Facilities and Operations Management 300 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| 13594 | v.3 | Events and MICE Management 304 | 3.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| 100.0 | |||||
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Content Last Modified: January 27, 2006
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