310528 v.1 Marketing Major (MBA)

Introduction

This major is designed for students who currently hold, or are planning to pursue, senior marketing positions within the industry. This major combines key elements of the Master of Business Administration course with four specialised units in marketing. Emphasis is placed on the creation and critical evaluation of innovative ideas and strategies within ambiguous and uncertain business environments. The curriculum has a highly applied practical focus and is delivered by leading academics and practitioners.

Course Structure			Hrs/Wk	Credit
Majors, Streams or Other Core Components
12471	v.3	Marketing of Services 610	3.0	25.0
306052	v.2	Business Strategy and International Business 660	3.0	50.0
310170	v.1	Economic Analysis and Asian Economies 551	3.0	25.0
5518	v.8	Marketing Intelligence and Research 562	3.0	25.0
5698	v.5	Organisational Behaviour 550	3.0	25.0
5699	v.6	Financial Management 550	3.0	25.0
5761	v.7	Buyer Behaviour and Analysis 561	3.0	25.0
5906	v.5	Strategic Cost Management 660	3.0	25.0
		OR
12828	v.3	Business Decisions 550	3.0	25.0
		OR
10975	v.5	Corporate Finance 660	3.0	25.0
5934	v.4	Legal Environment 560	3.0	25.0
6439	v.5	Competitive Marketing Strategies 660	3.0	25.0
6649	v.6	Human Resource Strategies 660	3.0	25.0
		OR
5266	v.8	Strategic Employment & Workplace Relations 555	3.0	25.0
				300.0