6439 (v.5) Competitive Marketing Strategies 660

Area:	Graduate School of Business
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	5282 (v.6) Marketing Management 555 or any previous version
Syllabus:	This advanced marketing unit focuses on building upon students' prior knowledge of marketing principles, with an emphasis on the application of marketing strategies within a competitive strategy framework. It examines marketing as a strategic tool in creating and sustaining superior performance in the marketplace. This unit focuses on the analytical and creative decision-making processes involved in formulating, implementing and controlling a successful strategic marketing program.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Fully Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2009	Perth City Campus	Trimester 2					Y
2009	Perth City Campus	Trimester 3	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External