308284 v.1 Graduate Diploma in Wine Marketing and Management

GradDipWineMktgMgnt(Curtin)

Course CRICOS Code: 052815G
Registered full-time Duration for International Onshore Students on student visas: 1 Year

Introduction

This course develops awareness in dealing with management issues, marketing and the strategic planning of a wine business for domestic wine consumption and exportation. The major disciplines of viticulture and wine business management are integrated. It is aimed at people employed in the wine industry requiring extended knowledge in the wine marketing and management functions of the wine producer.

Course Entry Requirements/Prerequisites

A bachelor degree or an equivalent qualification from a recognised institution. Applicants employed for a minimum of three years by a wine producer in a management function may apply on the basis of prior learning. Successful completion of the Graduate Certificate in Wine Business Management may provide direct entry into this course.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is one year full-time or equivalent part-time study.

Intermediate Awards 1

A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of Head of School/Department. Fees apply. Intermediate award(s) approved for this course are:

Intermediate Awards II

Graduate Certificate in Wine Marketing and Management.

Course Organisation

The principles of grape and wine production and an introduction to managerial accounting and finance as applied to wine business enterprises, resource management as practiced in the wine industry and key issues in vineyard business management. Business-to-business marketing. Market segmentation. Market research. Strategic marketing. Processes of business and marketing planning. Preparation of a business plan for a product or whole business.

Professional Recognition

Graduates are eligible for membership of the Australian Institute of Agricultural Science.

Career Opportunities

Graduates will find employment with industries associated with the supply chain of the viticultural industry, particularly in wine marketing.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
307288	v.2	Viticulture Resource Management 501	5.0	25.0
308041	v.2	Introduction to Wine Marketing Business 501	5.0	25.0
308042	v.2	Grape and Wine Production 501	4.0	25.0
308044	v.2	Agribusiness Accounting and Finance 501	5.0	25.0
				100.0
Year 1 Semester 2
308040	v.2	Sensory Evaluation 502	5.0	25.0
308046	v.2	Agribusiness Systems 502	5.0	25.0
308048	v.2	Agribusiness Planning 502	4.0	25.0
		SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF:		25.0
				100.0
Optional Units to Select from in Year 1 Semester 2			Hrs/Wk	Credit
304039	v.3	Agribusiness Economics and Policy 502	5.0	25.0
304048	v.3	Agribusiness Finance 502	5.0	25.0
305338	v.2	International Agribusiness Marketing 502	5.0	25.0
310151	v.2	Agribusiness Law 502	3.0	12.5
310152	v.2	Agribusiness Taxation 502	3.0	12.5

Students may substitute listed units with an approved elective, subject to the approval of the course coordinator

Availability

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2008	Bentley Campus	Semester 1		Y
2008	Bentley Campus	Semester 2		Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.