310432 v.1 Advertising Major
Introduction
This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 12632 | v.3 | Advertising 211 | 3.0 | 25.0 | |
| 310316 | v.1 | Foundations of International Business 201 | 3.0 | 25.0 | |
| 4373 | v.5 | Advertising 240 | 5.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 12592 | v.3 | Advertising 260 | 3.0 | 25.0 | |
| 12989 | v.3 | Media Planning 250 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 12634 | v.2 | Advertising Strategy 310 | 3.0 | 25.0 | |
| 12990 | v.3 | International Advertising 300 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12633 | v.3 | Advertising 391 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
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Content Last Modified: January 15, 2007
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