10851 (v.5) Public Relations (Media) 250

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10854 (v.5) Public Relations (Techniques) 200 or any previous version

Syllabus:

Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The principles and practice of media relations, including what is media relations and its place in the public relations management process, understanding the media - who owns it, who runs it, how it works and ethics and the media - building relationships with the media. Mass versus specialist media, controlled and uncontrolled media and how to select the right tools for the job. The impact of new technology on the media. International mediarelations. How to plan, manage and evaluate media relations strategies. Writing for the media, organising media conferences, communicating under fire - crisis media relations and facing the media. Giving radio and television interviews and training mediaspokespersons.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080509 Public Relations

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2007	Bentley Campus	Semester 1	Y
2007	Bentley Campus	Semester 2	Y
2007	Mktg Inst of S'pore	Trimester 1A	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External