306973 (v.1) Creative Advertising Design - Copywriting and Art Direction Workshop 292

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Lecture:

1 x 1.5 Hours Weekly

Tutorial:

1 x 1.5 Hours Weekly

Prerequisite(s):

306971 (v.1) Creative Advertising Design Theory 291 or any previous version

Syllabus:

Presented in two six week components. Copywriting workshop looks at the structural dynamics of advertising copy, vocabulary, syntax and grammar, meter and form, tone of voice, styles and formats, persuasion and motivation in copy, copywriting techniques and strategies as well as critical analysis of advertising copy. A look at the dynamics, layout and composition, visual branding and campaigning, graphics and colour, art direction, photography and illustration, art direction for sequential media, mechanical empathy for production and media design as well as critical analysis of advertising art direction.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

100501 Graphic Arts and Design Studies

HECS Band (if applicable):

Extent to which this unit or thesis
utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y

Area External	refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central External	refers to external course/units run through the Curtin Bentley-based Distance Education Area

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