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13466 (v.2) International Marketing Issues 568


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Lecture:

1 x 3 Hours Weekly
 

Syllabus:

Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Mktg Inst of S'pore Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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