Area: |
Muresk Institute |
Credits: |
25.0 |
Contact Hours: |
5.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 5 Hours Weekly |
Prerequisite(s): |
11402 (v.4) Introduction to Wine Marketing and Business 201 or any previous version
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| |
Syllabus: |
The international marketing environment. The product mix, pricing, promotion, channel decisions and developing strategic competitive advantage in the international environment. Introduction to total quality management. Organizing for quality. Quality control. Retail marketing. Situation and design. Understanding the consumer. Promotion and merchandizing. Understanding services marketing. Improving service quality. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
50100 Agriculture (Narrow Grouping) |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
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Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
