Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
6.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Seminar: |
2 x 3 Hours Weekly |
Prerequisite(s): |
5766 (v.6) Advanced Marketing 650 or any previous version
|
Other Requisite(s): |
Admission: Requisite upon completion of two additional marketing units.
|
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Syllabus: |
Considers the process of aligning the internal capability of the organization with the external demands of its environment. Decision making with respect to policy and strategic issues, objective setting, scenario building, long range planning, creation of corporate identity and structure, growth, acquisition and development, resources, the competitive environment. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Informational |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
