Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 2 Hours Weekly |
Seminar: |
1 x 1 Hours Weekly |
Prerequisite(s): |
9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
|
| |
Syllabus: |
Services possess several unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution. A focus on the unique characteristics of the service environment, adapting marketing management concepts tothe service business context, identifying and analysing the various components of the extended services marketing mix, discussing key issues concerning the management and measurement of service quality and customer satisfaction. Understanding the critical role of service personnel and customers with respect to service delivery, service failure nd service recovery. Examines relationship marketing. Appreciate the overlap in marketing, operations and human resource functions in service organisations, to gain exposure to key operations management strategies/tools (flow charting, yield management strategies) and human resource management issues (for example, internal marketing). |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
|
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 1 |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 2A |
Y |
|
|
| 2004 |
UHK SPACE CIDP |
Semester 1A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
