308282 v.1 Graduate Certificate in Wine Marketing and Management

Introduction

The course develops student's awareness in dealing with management issues, marketing and the strategic planning of a wine business for domestic wine consumption and exportation. The major disciplines of viticulture, and wine business management are integrated. It is aimed at people employed in the wine industry requiring extended knowledge in the wine marketing and management functions of the wine producer.

Course Entry Requirements/Prerequisites

A bachelors degree or an equivalent qualification from a recognised institution. Applicants employed for a minimum of three years by a wine producer in a management function may apply on the basis of prior learning.

Specific Requirements

There is a mandatory residential component for all students. Students undertaking electives in sensory evaluation, viticulture or grape and wine technology are required to attend residential workshops in Perth, Western Australia.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is one semester full time or equivalent part-time study.

Course Organisation

The principles of grape and wine production and an introduction to managerial accounting and finance as applied to wine business enterprises, resource management as practiced in the wine industry, key issues in vineyard business management. Business tobusiness marketing. Market segmentation. Market research. Strategic marketing. Processes of business and marketing planning. Preparation of a business plan for a product or whole business.

Professional Recognition

Graduates are eligible for membership of the Australian Institute Agricultural Science (AIAIS).

Career Opportunities

Graduates will find employment with industries associated with the supply chain of the viticultural industry, particularly in wine industries.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.