301860 v.2 Master of Public Relations

Introduction

This course is designed for those intending to extend their professional careers and move into higher levels of public relations decision-making within industry. Recent trends show that there is an increased awareness of the need to analyse the business environment before informed public relations decisions can be made. Therefore, many organisations are looking for highly skilled senior public relations practitioners that have the ability to reduce uncertainty and risk in the decision-making process. As the market place becomes more volatile, many more firms will require highly skilled public relations strategists in their planning process. There is a significant demand as indicated by discussion with the relevant national and international professional bodies for a professional masters degree qualification in public relations.

Course Entry Requirements/Prerequisites

A bachelor degree from a recognised tertiary institution or an equivalent qualification with a minimum of two years work experience. Depending on their previous field of study, students may be required to complete one or more foundation units before commencing the first stage.

Specific Requirements

Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is of three semesters full-time or equivalent part-time study.

Course Organisation

Designed to be offered during the normal semester time, however, there may be occasions where intensive modules may be offered. These units are not intended as substitutes to the normal teaching pattern but may assist students to accelerate the program if desired.

Professional Recognition

On completion graduates are eligible for membership to the Public Relations Institute of Australia.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.