300351 v.2 Marketing and Innovation Stream (MLM)

Introduction

Students specialise in Marketing and Innovation.

Course Structure			Hrs/Wk	Credit

		SELECT 4 OPTIONS		100.0
				100.0

*Optional Units (No Year Level Specified)*			*Hrs/Wk*	*Credits*
5282	v.6	Marketing Management 555	3.0	25.0
5518	v.7	Marketing Research 562	3.0	25.0
5721	v.8	Business Research Project 595	3.0	25.0
5761	v.6	Consumer Behaviour 561	3.0	25.0
6439	v.5	Competitive Marketing Strategies 660	3.0	25.0
10983	v.3	Innovation and Product Development 650	3.0	25.0
11218	v.4	Communication in Organisations 560	3.0	25.0