300344 v.3 Marketing Stream (Mass Communication)
Introduction
Marketing, offered by the Curtin Business School, introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of how marketing works, consumer behaviour and the chance to explore various specific aspects of marketing including international and Internet marketing.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 1 Semester 2 | |||||
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| 12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 | |||||
| SELECT 2 OPTIONS | 50.0 | ||||
| 50.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| Optional Units to Select from in Year 3 | Hrs/Wk | Credit | |||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 3820 | v.7 | Business to Business Marketing 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
