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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

3820 (v.7) Business to Business Marketing 322

Note

Tutition Patterns

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Unit references, texts and outcomes

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Tutorial: 1 x 1.5 Hours Weekly
Seminar: 1 x 1.5 Hours Weekly
Prerequisite(s): 9764 (v.8) Consumer Behaviour 201 or any previous version
Syllabus: A focus on the entire process of marketing to business organisations, building relationships with business customers; firms, governmental organisations, and institutions. Strategic role of the business to business marketer in winning and keeping customers will be examined. This will be done through marketing analysis and planning of the necessary activities for development of close and long-term relationships with the business customer. Unique aspects relating to marketing to business organizations as against end user will be explored.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.