Area: | Curtin Business School |
Credits: | 25.0 |
Syllabus: | Development of both a practical and theoretical understanding of key marketing concepts. |
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Unit Outcomes: | On successful completion of this unit students will have - An understanding of modern marketing principles. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Quester, et al, (2001), Basic Marketing - A Managerial Perspective, 3rd ed., Sydney, McGraw-Hill. |
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Unit Assessment Breakdown: | Written Assignment 10%. Semester tests (x 2) 20%. Oral Presentation 10%. Participation 10%. Final Examination 50%. This is by grade/mark assessment. |
Field of Education: | 80505 Marketing | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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