Area: | Department of Media and Information |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Syllabus: | Examination of the internal workings of media organisations, looking at how media organisations fulfil the dual role of public sphere and corporate management. Examines how different media operate in a highly competitive global market and how such performance helps to define its global and national image. |
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Unit Outcomes: | Upon completion of this unit, students will have a broad understanding of the strategic alliances of some major international media organisations and how their strategic management shapes both the international and domestic media market and policies. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Dahlgren, P. (1995). Television and the Public Sphere, Sage, London. Croteau, D and William D. (1999). eds. Media/Society: Industries, Images and Audiences, Sage Publications, London. Shankelman, L (2000). ed. Inside the BBC and CNN: Managing Media Organisations, Routledge, United Kingdom. |
Unit Texts: | Croteau, D and Hoynes, W. (2001). The Business of MEdia: Corporate Media and the Public Interest, Pine Forge Press, California. McQuail, D. (1998). ed. Media Policy: Convergence, Concentration and Commerce, Sage Publications, London. |
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Unit Assessment Breakdown: | Case Study One 30%, Case Study Two 30%. Final Project/Essay 40%. This is by grade/mark assessment. |
Field of Education: | 100799 Communication and Media Studies not elsewhere classified | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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