Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 12477 (v.4) Public Relations (Principles) 500 or any previous version
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Syllabus: | Introduction to the skills and concepts needed to practice public relations successfully in the financial arena, including the application of professional public relations management to mergers, acquisitions, floats and privatisations, and understanding the role of public relations in the economies of the Asia-Pacific region. Corporate affairs is at the centre of many financial cases in this unit. |
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Field of Education: | 80509 Public Relations | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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