Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 12477 (v.4) Public Relations (Principles) 500 or any previous version
|
Syllabus: | Equips students with the advanced writing skills necessary for upper-level public relations practitioners. It covers new communications technologies and other public relations techniques used to enhance communication in an organisational context. |
| |
Unit Outcomes: | On successful completion of this unit students will have- Overviewed a wide range of techniques used in modern public relations practice. Understood the requirements of a variety of key public relations writing formats, including news and feature storiesfor print and electronic mass media, corporate newsletters, brochures and fliers, public relations advertising, speechwriting and electronic publishing. Made substantial progress towards mastering the application of these techniques. Appreciated the principles of good newsletter design and be able to apply those principles using a commercial desk top publishing program. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Wilcox, D.L. (2001). Public Relations Writing and Media Techniques. (fourth edition). New York, Longman. |
| |
Unit Assessment Breakdown: | Assignment 1 10%, Assignment 2 10%, Assignment 3 10%, Assignment 4 10%, Assignment 5 10%, Final Examination 50%. This is done by grade/mark assessment. |
Field of Education: | 80509 Public Relations | HECS Band (if applicable): | 2 |
|
Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
